creating a monopoly in the enterprise resource planning (ERP)
market. Those tools include Human Resource Management and Financial
Management Services. Throughout the trial, Judge Walker questioned the DoJ's
position while analysts criticized the government for oversimplifying the
definition of top-tier and mid-tier ERP players.
Oracle refuted each claim arguing that the government's ERP definition is
too narrow and must be widened to include Microsoft and
IBM, as well as Lawson, Fidelity Employer Services Company
(FESCo) and Ceridian. Redwood Shores, Calif.-based Oracle boosted its
position by calling several high-profile witnesses including CEO Larry
Ellison. The company also went for the jugular placing rivals on the stand
like IBM Steve Mills, the senior vice president and group executive in
charge of IBM's $14 billion software business; Douglas Burgum, a senior vice
president with Microsoft Business Solutions who knows the Redmond,
Wash.-based firm's ERP lines as well as its CRM applications; and Richard
Knowles, vice president of operations at SAP America.
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But despite the best efforts to pry away from the DoJ's antitrust claims,
Oracle's attempt to take over PeopleSoft still faces many hurdles, including
PeopleSoft's shareholder rights "poison pill," PeopleSoft's Customer
Assurance Program, and a potential antitrust challenge from the European
Commission (the regulatory body of the European Union).
A Trial with Many Twists
The trial itself took several twists and turns from the very first day,
including the revelation that Microsoft was embroiled in a $65 billion
plan to acquire SAP as early as this year.
Court testimony revealed that the Microsoft/SAP merger was hatched after
Microsoft chairman Bill Gates found out that Oracle wanted to purchase
PeopleSoft. The chairman and Chief Software Architect immediately fired off
an e-mail to Microsoft's Steve Ballmer asking the CEO to consider taking a
financial stake in Pleasanton, Calif.-based PeopleSoft or acquiring SAP.
Outside of the courtroom, Microsoft acknowledged that it initiated
preliminary discussions with the Waldorf, Germany-based ERP leader but has
since dropped the issue.
Oracle's acquisition plans even caused IBM to blink. Court testimony
uncovered a memo implying that Big Blue was fearful enough of an
Oracle/PeopleSoft merger that it considered launching a "campaign of FUD"
(fear, uncertainty and doubt) against Oracle. The tactics included IBM
support of PeopleSoft through a blanket of analyst, press, customer and
regulatory authority statements.
A separate memo suggested that IBM consider acquisitions of middleware
companies as a counterstrike to help prevent Ellison and Co. from edging
into the competitive mid-market. In another chart titled "Predators' Ball,"
IBM looked at acquiring Oracle and SAP and even Microsoft.
Oracle was not immune to controversy during the trial. While on the
stand, Oracle's Larry Ellison recounted his conversations with PeopleSoft
CEO and former Oracle executive Craig Conway. The exchange with DoJ lawyers
solidified Ellison's take-no-prisoners attitude as he and Conway voraciously
disagreed on whom should run the company.
Ellison also revealed Oracle's consideration for three or four other
acquisitions of unnamed public companies including one that specialized in
business intelligence software, a pure software application company and a
middleware infrastructure company.
During earlier trial evidence in the form of videotaped testimony,
Ellison recounted some of the rationale to acquire not only PeopleSoft but
as many as eight
different acquisition targets, including Siebel and Lawson, which
approached Ellison separately with their own acquisition proposals and J.D.
Edwards (eventually acquired by PeopleSoft).
Government testimony also revealed Oracle's aggressive business practices
when it comes to giving discounts to undercut the completion. Conversations
between Oracle's inner circle and its advisors highlighted Oracle's discount
ticket procedures and its trademark practice of undercutting PeopleSoft's
offers to customers to "lowball the price to nowhere."
In a surprise move, Oracle's lawyers dropped its plan to call
PeopleSoft's Conway to the stands. Defense lawyers had initially set aside
six hours to interrogate PeopleSoft's CEO but cancelled the appearance at
the last second. Oracle's lawyers said by the time Conway would have
appeared, they felt comfortable enough in their arguments. Analysts surmised
that Oracle might have been too afraid of what Conway would say to injure
Oracle's business.
Third Parties Sought Trade Secret Protection
One of the more controversial issues surrounding the DoJ's antitrust case
was the use of testimony by third party corporations.
Some 33 different clients, rivals and entities helped the DoJ present its case against Oracle.
Early on, Judge Walker said in the pretrial hearing that Oracle's two
in-house lawyers should not be "handicapped" in viewing the evidence
presented by the DoJ.
He later noted several times that Oracle, the DoJ and some third-party
vendors significantly "over-designated" documents as confidential without
the proper procedure.
SAP ended up holding back about 5 percent of the 81,000 documents it has
handed over to the DoJ. Microsoft filed similar paperwork requesting similar
protections saying about 1,000 of its files are too sensitive for even
Oracle's lawyers to view.
Ultimately, former U.S. District Judge Charles Legge held talks with the
third-party groups during the trial to hammer out their concerns and give
recommendations on how companies wanted to deal with the sensitive issues.
Ironically, Oracle was also silenced about a its own past
acquisition experience with a database company.
A meeting between the judge and lawyers for both sides turned into a
situation where Judge Walker took a case-by-case basis to decide what
corporate information would be declassified.
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