In an effort to attract a large number of Seattle and Silicon Vallley hi tech firms, Anitian Consulting, a Beaverton, Oregon based consulting firm, introduced a new marketing campaign to encourage outsourcing IT projects to Oregon.
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The campaign, titled "Go Oregon," stresses the savings high-tech firms can realize outsourcing work such as technical documentation and programming to consultants in Oregon.
The company cites the lower cost of living in Portland as a means of saving as much as 35% by hiring Oregon residents to work off-site.
"A lot of high-tech firms are beginning to feel the pinch of this economic downturn and are looking for ways to save money," said Andrew Plato, President and Principal Consultant for Anitian Consulting.
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According to Salary.com a software engineer in the Portland market can expect a salary of about $60,000. In Silicon Valley that same engineer would require almost $90,000 to live comfortably.
"The numbers are convincing," says Plato. "A good programmer in Silicon Valley can command a salary of about $100,000. After benefits are figured in the total personnel cost can rise to $180,000. Alternatively, companies can outsource that position to Anitian Consulting for a little over $100,000 a year and save about 30%. It's good for the company and it's good for Oregon."
The "Go Oregon" campaign will involve direct mailing and traditional sales, targeting an array of technology-related companies. The company hopes to expand to radio and billboard advertising as the campaign gains momentum.
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