WHat are Gateway's total PC sales by channel (direct vs retail) for 2002?
DMF6 --
I spent a little bit of time on this, thinking that securities
analysts would be tracking same-store sales, as they do for other
industries. Instead, Gateway Country Stores have become a source of
embarrassement to Gateway management.
(The stores have ballooned SG&A costs to 23.8% in 2002, while PC gross
margins have declined to 6% for the company. As a result, Gateway has
been closing stores and is now down to 185 for 204 a year ago.)
Management has been tight-lipped with information, causing the
analysts who cover the company to grumble in some reports. In short,
I don't think that you'll even find analysts' speculation as the store
vs. Internet splits (and remember that Gateway has a direct sales
group for government, education and select Fortune 1000 accounts too.)
Here's what I tried on the Internet:
Gateway + "same store sales"
Gateway + "Internet sales"
I also read through several dozen analysts' reports on Investext, a
fee-based database that is carried by many public libraries.
Best regards,
Omnivorous-GA
We can provide consumer & business sales -- which is how Gateway
categorizes revenue for PCs. It will include average sale price and
units; and exclude technology, service, and AOL "bounty" fees (for
customers who signed up for the online service).
If that's adequate, we'll post the answer and source.
Best regards,
Omnivorous-GA
I have sales for Gateway already broken out by consumer and business.
I would like to know what percentage of total revenue or sales is
derived from direct/internet sales adn what % is derived from retail.
Sales for reatil only would be terrific. If channel sales can be
broken out by business or consumer, that's great, too. 2002 figures
would be ideal, but I would accept these numbers for 2000 or 2001.
Thanks for pursuing this...
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