ecommerce conversion rates - Top 10 Online Retailers by Conversion Rate - March 2009 - polala.com

Top 10 Online Retailers by Conversion Rate - March 2009::
Top 10 Online Retailers by Conversion Rate - March 2009 - Publisher: Related topics: Retailers, Retail, Data Updates, E-Commerce, Interactive, Direct,
http://www.marketingcharts.com/direct/top-10-online-retailers-by-conversion-rate-march-2009-8854/HOME

I am interested in industry benchmarks of ecommerce conversion rates (from unique visitors to purchasers). My site currently converts at 2.4% and I want to understand where that fits in the spectrum from Amazon, Gap, Nordstrom, Victorias Secret etc.

Goal Conversion Rate vs. Ecommerce Conversion Rate - Google ::
6 posts - 3 authorsEcommerce Conversion Rate: 4.03 % 409 transactions visits: 10150 the goal conversion is tracking the the "thank you" page with the implemented
http://www.google.com/support/forum/p/Google+Analytics/thread?tid=79cd69b86b0260c2&hl=enHOME

Top 10 Online Retailers by Conversion Rate: May 2008 | FutureNow's ::
top ecommerce conversion rates Here are the top 10 converting websites for May 2008*. These are based on Nielson Panel data and are calculators by toolbar
http://www.grokdotcom.com/2008/06/23/top-10-online-retailers-by-conversion-rate-may-2008/HOME

Thanks - please leave the question open. You've come up with the same contradictory information that I found!

Hi manross, After considerable searching, I've not found exactly what you're looking for in terms of conversion rates for specific companies. Moreover, the statistics I *have* found are somewhat contradictory to some of the other information I've run down. Specifically, I located a site with a breakdown of 14 product categories which shows conversion rates varying from 10.0% - 27.8%. However, this flies in the face of other sites referencing an average conversion rate of 1.8%, and another site citing CCRs of 2 - 4%, with 10% being phenomenal. Additionally, I've found categorical market research with prices ranging up to $2,995 (contingent upon your membership in an ecommerce organization). Please let me know if you'd like me to post what I have as an answer. Otherwise, I'll leave your question open to other researchers for the time being. Thanks, ericynot-ga

In our experience (and some research from Mckinsey) industry average is between 1.8 and 2.5% visitor to customer. This is dependent on lots of factors of course, like what you are selling, how good your site is, how goo your content is etc. Soudns like you are at the top end of the industry average.... Well done.

Paid Search beats Conversion Rates of Organic Search ::
Sep 25, 2006 Median Order Conversion Rates at Business to Consumer E-Commerce Sites Jan.-Aug. 2006. Marketing Channel Conversion Rate Paid Search 3.40%
http://www.webanalyticsbook.com/websidestory/paid-search-beats-conversion-rates-of-organic-search/HOME